Here at BCWF business blog we have provided a platform for the
small business owner to publish informative articles related to their areas of expertise.
Too often it is difficult for the regular small business owner to create content that will be appealing to
larger news websites, so we have made this opportunity for them to be able to get some exposure on the internet,
and at the same time provide valuable information to their prospective clients.
Local businesses have a wealth of skills and knowledge that can be overlooked, so we want to provide an
opportunity for them to display their knowledge.
Reputation Management - How It Can Help Your Local Business Thrive
That's a good video on the positive side about reputation management and personal branding online using
facebook. Counsel to international professionals, Lida Citroen shared her insights. You learned how to identify
friends, accept connections, manage your personal brand and build your online reputation using the social platform,
Learning what you can about reputation management is a must if you are a business professional of any kind. You
are basically tied to your reputation no matter what you do, so you have to take care of it. It is especially true
for the smaller businesses we run, that is, our local brick and mortar business. We don't have a whole department
that can dedicate to reputation management, so we have to do it all ourselves.
Here you will be presented with some tips to help you with all of this. Apply as many of these as you
comfortably can. If you make a habit of doing a little bit regularly, it will become second nature and will go a
long way towards protecting and improving your business reputation.
1. Personalize each of your responses. Avoid using templates for your responses. Instead,
personally write each response as if you were talking to your customer face to face. Your customer will know if
you are using templates and will feel as if you do not care about their opinions or business.
2. Do not ask site owners to remove information about you just because it is a bit
unflattering. People are entitled to their opinions and you don't want anyone to think that you believe the
opposite. There is a chance that petitioning site owners to remove opinionated statements will backfire on
3. The last thing you want is for people to look for your business online and they come up
with a lot of empty directory listings. If you notice that the listing for your site is incomplete, you should
do whatever you need in order to change that. You should also work hard on correcting any information that is
4. Your business should have clearly defined boundaries in terms of what customers can
expect from you. This includes being honest with customers and effectively dealing with issues. Stay open and
honest with your customers.
5. If your company has a negative review online, do not overreact. One of the worst things
a company can do is respond to a negative comment or complaint with anger. Also, do not try to retaliate
against whoever posted the complaint. These types of reaction are not going to solve the problem and will only
draw more attention to all the negativity.
6. If a customer leaves you a bad review, do not leave a negative rebuttal. This will only
make you come across as being arrogant and hard to get along with. While you should address any parts of the
review that were untrue, you should do it in a non-combative manner.
7. Make sure you know your rights. You don't have to let the reputation of your business go
down due to a persistent fake reviewer. Familiarize yourself with the terms of service and policy of all the
sites and learn what your legal recourse is. In cases of defamation, slander, or even malicious intent, you
might need to contact a solicitor.
So, although it is a bit time consuming, it can save you a lot of suffering later if you keep being a little bit
proactive in managing your business reputation. Little drops of water wear away the stone! Just try to manage each
situation as they arise, and keep your eyes open. I hope these tips are useful for your success.
I hope you can see now how to move forward in a positive way with both your reputation and your
branding of your business.